More Details

Description

224 p. 21 cm.

Note

Includes index.

Contents

Part I: What is a business plan and why you need one

Ch.1 What is a business plan?

Ch.2 Igniting that spark of creativity: Your vision

Part II: Read, set - PLAN!

Ch.3 History and background

Ch.4 Products and services

Ch.5 Business model demystified

Ch.6 Your target market(s)

Ch.7 Analysis of your competition - and how to beat them

Ch.8 The marketing plan: Strategies and tactics

Ch.9 Implementation of marketing media and methods

Ch.10 Management team, staffing, and facilities

Ch.11 Risks, opportunities, and exit strategy

Part III: Number crunching: Somebody's got to do it

Ch.12 Your vision expressed in numbers

Ch.13 Forecesting tips

Part IV: The morning after: What to do with your business plan

Ch.14 Is your plan ready for prime time?

Ch.15 It's show time

Ch.16 Putting the plan to good use

Ch.17 The final words

Summary

Planning is essential to creating a competitive advantage for your small business, and properly done, it can actually be fun. That is the message of this thorough guide, written in easy-to-follow, nontechnical language that you don’t need an MBA to understand. In what areas will your business specialize? What are some of the resources you will need, and challenges you will face? How much do you want your company to grow? Once you have established a vision of your business’s future, you will be on your way to making it a reality.

15.00 BUS MGMT (10-102-3)

Subject

Business planning.

Small business -- Management.

New business enterprises -- Planning.

Added Author

Power, Dee.