The pocket small business owner's guide to business plans / Brian Hill and Dee Power1 available
Gateway-Kenosha Campus General Collection
HD 30.28 H5.26 2012
- 224 p. 21 cm.
- Includes index.
- Part I: What is a business plan and why you need one
- Ch.1 What is a business plan?
- Ch.2 Igniting that spark of creativity: Your vision
- Part II: Read, set - PLAN!
- Ch.3 History and background
- Ch.4 Products and services
- Ch.5 Business model demystified
- Ch.6 Your target market(s)
- Ch.7 Analysis of your competition - and how to beat them
- Ch.8 The marketing plan: Strategies and tactics
- Ch.9 Implementation of marketing media and methods
- Ch.10 Management team, staffing, and facilities
- Ch.11 Risks, opportunities, and exit strategy
- Part III: Number crunching: Somebody's got to do it
- Ch.12 Your vision expressed in numbers
- Ch.13 Forecesting tips
- Part IV: The morning after: What to do with your business plan
- Ch.14 Is your plan ready for prime time?
- Ch.15 It's show time
- Ch.16 Putting the plan to good use
- Ch.17 The final words
- Planning is essential to creating a competitive advantage for your small business, and properly done, it can actually be fun. That is the message of this thorough guide, written in easy-to-follow, nontechnical language that you don’t need an MBA to understand. In what areas will your business specialize? What are some of the resources you will need, and challenges you will face? How much do you want your company to grow? Once you have established a vision of your business’s future, you will be on your way to making it a reality.
- 15.00 BUS MGMT (10-102-3)
- Business planning.
- Small business -- Management.
- New business enterprises -- Planning.
- Added Author
- Power, Dee.