Entrepreneurship & small business management / Steve Mariotti, Caroline Glackin1 available
Gateway-Kenosha Campus General Collection
HD 62.7 M3.768 2012
- xxxiii, 702 p. : ill. (chiefly col.), col. maps ; 28 cm.
- Includes bibliographical references and index.
- Unit 1: Entrepreneurial pathways
- Ch.1 Entrepreneurs recognize opportunities
- Ch.3 Finding opportunity in an existing business
- Ch.2 Franchising
- Unit 1 Case Study: FastSigns
- Ch.4 The business plan: Road map to success
- Ch.5 Creating business from opportunity
- Unit 2 Who are your customers?
- Unit 2 Case Study: Nicole Miller Company --
- Unit 3: Integrated marketing
- Ch.7 Developing the right marketing mix and plan
- Ch.8 Pricing and credit strategies
- Ch.9 Integrated marketing communications
- Ch.10 Marketing globally
- Ch.11 Smart selling and effective customer service
- Unit 3 Case Study: Ken Done Studios --
- Unit 4: Show me the money: Finding, securing, and managing it
- Ch.12 Understanding and managing start-up, fixed, and variable costs
- Ch.13 Using financial statements to guide a business
- Ch.14 Cash flow and taxes
- Ch.15 Financing strategy: Debt, equity, or both?
- Ch.6 Exploring your market
- Unit 4 Case Study: Bridgecreek development --
- Unit 5: Operating a small business effectively
- Ch.16 Addressing legal issues and managing risk
- Ch.17 Operating for success
- Ch.18 Location, facilities, and layout
- Ch.19 Human resources and management
- Unit 5 Case Study: Mo's Chowder
- Unit Leadership, ethics, and exits
- Ch.20 Leadership and ethical practices
- Ch.21 Franchising, licensing, and harvesting: Cashing in your brand
- Unit 6 Case Study: Avocent
- Written by award-winning experts, Steve Mariotti and Caroline Glackin, 'Entrepreneurship and Small Business Management' presents complex economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture–from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process–discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.
- 113.00 BUS MGMT (10-102-3)
- Small business -- Management.
- Entrepreneurship -- Textbooks.
- Added Author
- Glackin, Caroline.
- Added Title
- Entrepreneurship and small business management