The global economy as you've never seen it / Thomas Ramge and Jan Schwochow with Adrian Garcia-Landa ; translation by Jonathan Green
Book | The Experiment, LLC | 2018 | [English language edition].
Available at Gateway-Elkhorn Campus General Collection (HB 171 R3.513 2018 OVERSIZE)
[English language edition].
205 pages : color illustrations ; 36 cm
"Originally published in Germany as Wirtschaft Verstehen by Ullstein Buchverlage in 2016"--Title page verso.
"99 ingenious infographics that put it all together"--Cover.
Includes bibliographical references (pages 201-203) and index.
I: THE INDIVIDUAL
Six Types of Employees
Managers -- Training -- Earnings -- Communication
Consumer Spending -- The Customer Journey -- The Supermarket
WORK, MONEY, AND HAPPINESS
Overload and Underload -- Human Needs
II: THE COMPANY
The Modern Multinational -- Location, Location, Location -- Product Pipeline
Value Chain -- Paint Your Business Model
Consumer Goods -- Product Cycles
The Corporate Hierarchy
Employees at Work
The Balance Sheet
Marketing -- Neuromarketing -- Advertising
III: THE NATIONAL ECONOMY
THE US ECONOMY
Gross Domestic Product -- The US Economy in Figures
THE STATE AND POLITICS
Economic Policy -- Gross Investments
Production and Consumption -- Per Capita GDP
The Market Economy -- Trusts and Monopolies
The History of Money -- The Money Supply -- The Life Cycle of Money
THE LABOR MARKET
Economic Sectors -- Employment
IV: THE GLOBAL ECONOMY
Globalization -- Production and Value Creation -- Competition -- The GDP Through History
Flows of People and Goods -- Trade Agreements -- Imports and Exports
ILLEGAL GLOBAL MARKETS
Organized Crime -- Modern Slavery
THE GLOBAL FINANCIAL MARKET
Banks, Stock Markets, Investments -- Purchasing Power Parity
MULTINATIONALS AND BRAND NAMES
Global Players -- Chains -- The World Market
TALENT DISTRIBUTION AND LABOR MIGRATION
US Migration -- Global Migration
Three Ideas About the Economy
The Invisible Hand and Other Hands
Classes and Conflicts
F. W. TAYLOR
Measuring and Managing
J. M. KEYNES
Countercyclical Economic Policy
An Economy for Human Beings
VI: ENVIRONMENT & RESOURCES
People and Planet
Raw Materials and Natural Resources -- Fossil Fuels -- Water
FARMING AND THE FOOD ECONOMY
Agricultural Commodities -- Biological -- Genetic
Open and Honest -- Pseudo-Sustainable
WASTE & RECYCLING
Earning by Saving
VII: THE FUTURE
Trends Analysis -- The Next Big Trends -- The Next Big Trends
A History of Innovation --- The New -- Patents -- Top Innovators -- Elon Musk -- The Everything Company
Unicorns -- Disruption/Transformation
The Factory Floor -- Next-Gen Industry -- AI for Routine Tasks -- Google and Alphabet -- Big Data
THE FUTURE OF WORK
How Do We Want to Work?
THE FUTURE OF FINANCE
Fintech -- Bitcoin -- Blockchain
SAVING THE BEST FOR LAST
"The goal of this book is to inspire you to explore the complex world of the economy. We want to provide understandable and entertaining access to it through the medium of the infographic. The Global Economy as You've Never Seen It is for everyone who finds it impossible to work their way through the business section of The New York Times each morning and who missed--or slept through--their Business and Econ 101 classes. Our expedition through the economic world begins with the smallest economic unit: the individual. Then, the perspective becomes progressively broader with each chapter. We'll take a look at companies, the national economy, and the world economy. We'll seek insights from the greatest minds of economic theory, and then think about how--if we avoid the dangers of greed--profits can be made without throwing the planet off balance and destroying the environment. Finally, we'll look into the future and speculate about new ways of thinking and new technologies that might make possible a new economy focused on the human being. This is no easy undertaking. The economic world is not only complex, but also enormous. At each way station of our journey, we have tried to translate into graphic form a broad spectrum of terms, contexts, concepts, and facts that seem essential to us. At many points we had to make decisions and accept trade-offs. The Global Economy as You've Never Seen It cannot, therefore, claim to be comprehensive--like an atlas that fully maps out Earth. Instead, the aim of our book is to arouse curiosity about intellectual terrain that is worth further exploration, not only because this territory is home to so many fascinating stories that have excited us--a journalist and a graphic designer--for two decades; but because, above all, economics connects everyone around the world. And that's precisely why it's so important to understand the global economy, and to see it as you've never seen it before."--Introduction.
20.00 BUS MGMT (10-102-3) ACG (10-101-1) MKTG (10-104-3)
In English, translated from the German.
Schwochow, Jan, author.
Garcia-Landa, Adrian, author.
Green, Jonathan, 1970- translator.
Wirtschaft verstehen. English
Global economy as you have never seen it
99 ingenious infographics that put it all together
Ninety-nine ingenious infographics that put it all together