The global economy as you've never seen it / Thomas Ramge and Jan Schwochow with Adrian Garcia-Landa ; translation by Jonathan Green
Book | The Experiment, LLC | 2018 | [English language edition].
Available at Gateway-Elkhorn Campus General Collection (HB 171 R3.513 2018 OVERSIZE)

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Edition
[English language edition].
Description
205 pages : color illustrations ; 36 cm
Note
"Originally published in Germany as Wirtschaft Verstehen by Ullstein Buchverlage in 2016"--Title page verso.
"99 ingenious infographics that put it all together"--Cover.
Bibliography
Includes bibliographical references (pages 201-203) and index.
Contents
I: THE INDIVIDUAL
EMPLOYEES
Six Types of Employees
THE BOSS
Managers -- Training -- Earnings -- Communication
THE CONSUMER
Consumer Spending -- The Customer Journey -- The Supermarket
THE POOR
Poverty
THE RICH
Wealth
WORK, MONEY, AND HAPPINESS
Overload and Underload -- Human Needs
II: THE COMPANY
MANUFACTURING
The Modern Multinational -- Location, Location, Location -- Product Pipeline
INVESTMENTS
Stocks
PROFITS
Keeping Account
BUSINESS MODELS
Value Chain -- Paint Your Business Model
THE PRODUCT
Consumer Goods -- Product Cycles
THE ORGANIZATION
The Corporate Hierarchy
THE TEAM
Employees at Work
FINANCES
The Balance Sheet
THE CUSTOMERS
Marketing -- Neuromarketing -- Advertising
III: THE NATIONAL ECONOMY
THE US ECONOMY
Gross Domestic Product -- The US Economy in Figures
THE STATE AND POLITICS
Economic Policy -- Gross Investments
GROWTH
Production and Consumption -- Per Capita GDP
COMPETITION
The Market Economy -- Trusts and Monopolies
MONEY
The History of Money -- The Money Supply -- The Life Cycle of Money
THE LABOR MARKET
Economic Sectors -- Employment
PROSPERITY
Happiness
IV: THE GLOBAL ECONOMY
GLOBAL PRODUCTION
Globalization -- Production and Value Creation -- Competition -- The GDP Through History
WORLD TRADE
Flows of People and Goods -- Trade Agreements -- Imports and Exports
ILLEGAL GLOBAL MARKETS
Organized Crime -- Modern Slavery
THE INSTITUTIONS
International Organizations
THE GLOBAL FINANCIAL MARKET
Banks, Stock Markets, Investments -- Purchasing Power Parity
MULTINATIONALS AND BRAND NAMES
Global Players -- Chains -- The World Market
TALENT DISTRIBUTION AND LABOR MIGRATION
US Migration -- Global Migration
V: THEORY
ARISTOTLE
Three Ideas About the Economy
ADAM SMITH
The Invisible Hand and Other Hands
KARL MARX
Classes and Conflicts
F. W. TAYLOR
Measuring and Managing
J. M. KEYNES
Countercyclical Economic Policy
MILTON FRIEDMAN
Money Matters
AMARTYA SEN
An Economy for Human Beings
VI: ENVIRONMENT & RESOURCES
SUSTAINABILITY
People and Planet
RESOURCES
Raw Materials and Natural Resources -- Fossil Fuels -- Water
FARMING AND THE FOOD ECONOMY
Agricultural Commodities -- Biological -- Genetic
BUSINESS ETHICS
Open and Honest -- Pseudo-Sustainable
WASTE & RECYCLING
E-Waste
ECONOMIC POLICY
Trading CO2
GREEN TECH
Earning by Saving
VII: THE FUTURE
MEGATRENDS
Trends Analysis -- The Next Big Trends -- The Next Big Trends
INNOVATON
A History of Innovation --- The New -- Patents -- Top Innovators -- Elon Musk -- The Everything Company
DIGITALIZATION
Unicorns -- Disruption/Transformation
AUTOMATION
The Factory Floor -- Next-Gen Industry -- AI for Routine Tasks -- Google and Alphabet -- Big Data
THE FUTURE OF WORK
How Do We Want to Work?
THE FUTURE OF FINANCE
Fintech -- Bitcoin -- Blockchain
SAVING THE BEST FOR LAST
Luxury Communism
Summary
"The goal of this book is to inspire you to explore the complex world of the economy. We want to provide understandable and entertaining access to it through the medium of the infographic. The Global Economy as You've Never Seen It is for everyone who finds it impossible to work their way through the business section of The New York Times each morning and who missed--or slept through--their Business and Econ 101 classes. Our expedition through the economic world begins with the smallest economic unit: the individual. Then, the perspective becomes progressively broader with each chapter. We'll take a look at companies, the national economy, and the world economy. We'll seek insights from the greatest minds of economic theory, and then think about how--if we avoid the dangers of greed--profits can be made without throwing the planet off balance and destroying the environment. Finally, we'll look into the future and speculate about new ways of thinking and new technologies that might make possible a new economy focused on the human being. This is no easy undertaking. The economic world is not only complex, but also enormous. At each way station of our journey, we have tried to translate into graphic form a broad spectrum of terms, contexts, concepts, and facts that seem essential to us. At many points we had to make decisions and accept trade-offs. The Global Economy as You've Never Seen It cannot, therefore, claim to be comprehensive--like an atlas that fully maps out Earth. Instead, the aim of our book is to arouse curiosity about intellectual terrain that is worth further exploration, not only because this territory is home to so many fascinating stories that have excited us--a journalist and a graphic designer--for two decades; but because, above all, economics connects everyone around the world. And that's precisely why it's so important to understand the global economy, and to see it as you've never seen it before."--Introduction.
20.00 BUS MGMT (10-102-3) ACG (10-101-1) MKTG (10-104-3)
Language
In English, translated from the German.
Subject
Added Author
Schwochow, Jan, author.
Garcia-Landa, Adrian, author.
Green, Jonathan, 1970- translator.
Added Title
Wirtschaft verstehen. English
Global economy as you have never seen it
99 ingenious infographics that put it all together
Ninety-nine ingenious infographics that put it all together
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