Graphic Artists Guild handbook : pricing & ethical guidelines
Book | Graphic Artists Guild, Inc. | 2018 | Fifteenth edition.
Available at Gateway-Elkhorn Campus General Collection (NC 1001.6 G7 2018)

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Gateway-Elkhorn Campus General Collection NC 1001.6 G7 2018 Available
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Edition
Fifteenth edition.
Description
xv, 431 pages : illustrations, forms ; 28 cm
Bibliography
Includes bibliographical references (page 348-353) and index.
Contents
Chapter 1: Professional Relationships
Illustrator Professional Relationships -- Graphic Designer Professional Relationships -- Sources of Illustration & Design Talent -- Ethical Standards
Chapter 2: Legal Rights & Issues
The Graphic Artists Guild -- Copyright -- Work Made for Hire -- Rights of Celebrity & Privacy -- Moral Rights -- Resale Royalties -- Practices Governing Orginical Art -- Laws Defining Fair Practices -- Trademarks -- Trade Dress -- International & Canadian Copyright
Chapter 3: Professional Issues
Sales Tax -- Deductibility of Artwork -- Employment Issues -- Cancellations & Rejection Fees ("Kill Fees") -- Speculation -- Contests & Competitions -- Final Note
Chapter 4: Technology Issues
Workplace Changes -- Technology's Negative Impact on the Profession -- Professional Practices Influenced by Technology -- Effect of Technology on Pricing -- Legal & Ethical Issues -- Health Issues -- The Labor Market
Chapter 5: Essential Business Practices
The Nature of the Business -- Negotiating & Evaluating the Terms of an Offer -- Deciding What to Charge -- Keeping Track -- Getting Paid -- Marketing & Self-Promotion -- Maximizing Income -- Growing Professionally
Chapter 6: Standard Contracts & Business Tools
The Importance of Contracts -- Seven Basic Types of Contracts -- What a Contract Should Include -- Using Contracts -- Negotiation -- Before Calling a Lawyer -- When to Call a Lawyer -- When Things Go Wrong -- Just the Beginning
Chapter 7: Salaries & Trade Customs
Employment Outlook -- Hiring Practices -- Employment Conditions -- Salary Overview -- Salary Ranges
Chapter 8: Graphic Design Prices & Trade Customs
Using the Pricing Charts -- The Economic Outlook for Graphic Design -- The Written Agreement -- General Trade Practices -- Corporate Graphic Design -- Advertising & Promotional Design -- Collateral Design -- Package Design -- Publication Design -- Book Jacket or Cover Design -- Interior Book Design -- Book Packaging & Shepherding -- Lettering & Typeface Design -- Digital Imaging & Photo Retouching & Restoration -- Experiential/Environmental Graphic Design -- Exhibit & Display Desing -- Broadcast Design -- Greeting Card & Novelty Design -- Infographic Desing -- Icon Design -- Map Design -- Production Artist
Chapter 9: Web/Interactive Design Prices & Trade Customs
The Digital Marketplace -- Designing for Interactive Media -- Website Design/Development -- Mobile Design/Development -- Tablet Apps -- Video Game Art -- Design & Illustration for Other Digital Media -- Trade Customs -- Pricing Interactive Media
Chapter 10: Illustration Prices & Trade Customs
A Note about Pricing -- General Trade Practices for Illustration -- Advertising Illustration -- Preproduction Illustration -- Artwork Used in Motion Pictures, Television, & Video -- Corporate, Organizational, & Instituitional Illustration -- Book Illustration -- Editorial Illustration -- Photo Illustration -- Package Illustation -- Fashion & Lifestyle Illustration -- Technical Illustation -- Architectural Illustration/Visualization -- Dimensional (3-D) Illustration -- Fantastic Art
Chapter 11: Cartooning Prices & Trade Customs
Magazine Cartooning -- Editorial Cartooning -- Newspaper Syndication -- Online Cartoon Sales -- Webcomics -- Comic Books -- Book-Length Formats -- Reuse -- Licensing & Merchandising
Chapter 12: Animation Prices & Trade Customs
Animation Today -- Computer Animation -- Other Forms of Animation -- Careers in Animation -- Job Markets & Salaries -- Freelance Animation -- Motion Graphic Design
Chapter 13: Surface Design Prices & Trade Customs
Definition of Surface Pattern, Surface, & Textile Design -- The Role of Surface Pattern Designers -- Trend & Color Forecasting -- The Design Process -- Computer-Aided Design & the Industry -- Surface Pattern Design: Product Categories -- Licensing & Royalities -- Working with Representatives -- Trade Practices -- Surface Pattern Design Salaries -- Pricing Freelance Design
Chapter 14: The Graphic Artists Guild
Longe-Range Goals -- History of the Guild -- Taking Action -- Member Benefits & Services -- Graphic Artists Guild Board of Directors -- Graphic Artists Guild Foundation -- Joining the Guild
Chapter 15: Resources & References
Recommended Books -- Relevant Publications -- Industry Directories -- Promotion & Marketing Resources -- Job Boards -- Organizations -- Conferences, Trade Shows, & Merchandise Markets -- Useful Software & Tools -- Informative Websites & Blogs
Appendix: Contracts & Forms
Copyright Registration Form VA -- Cease and Desist Letter -- Artist-Agent Agreement -- Artwork Inventory Form -- All-Purpose Purchase Order -- Nondisclosure Agreement for Submitting ldeas -- Work Change Orders Form -- Licensing Agreement (Short Form) -- Licensing Agreement (Long Form) -- Graphic Designer's Estimate & Confirmation Form -- Noncompetition Clause -- Graphic Designer's Invoice -- Digital Media Invoice -- Website Design & Maintenance Order Form -- Magazine Purchase Order for Commissioned Illustration -- Illustrator's Release Form for Models -- Illustrator's Invoice -- Surface Pattern Designer's Estimate & Confirmation Form -- Surface Pattern Designer's Holding Form -- Surface Pattern Designer's Invoice
Summary
'Graphic Artists Guild Handbook: Pricing & Ethical Guidelines' has been an indispensable resource for professionals who create graphic art and for those who buy it for 45 years. As the graphic art marketplace continues to evolve to meet the needs of both digital and print media, and as artists and clients alike struggle to keep up with rapidly changing technology, the need for up-to-date information on business, ethical, and legal issues is greater than ever. Find it all here in the 15 th Edition - timely new insights and expert guidance.
29.00 GPH DSN (10-204-3)
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Pricing & ethical guidelines
Pricing and ethical guidelines
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