How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world / Michael Bierut
Book | Harper Design, an imprint of HarperCollinsPublishers | 2015
Available at Gateway-Elkhorn Campus General Collection (NC 999.4 B4.4 A2 2015)

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Gateway-Elkhorn Campus General Collection NC 999.4 B4.4 A2 2015 Available
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Description
320 pages : illustrations (chiefly color) ; 27 cm
Contents
How to be a graphic designer in the middle of nowhere: An introduction
How to think with your hands: Four decades of notebooks
How to destroy the world with graphic design: American institute of Graphic Arts
How to have an idea: The International Design Center, New York
How to transcend style: American Center for Design
How to create identity without a logo: Brooklyn Academy of Music
How to invent a town that was always there: Celebration, Florida
How to work for free: Parallax Theater
How to raise a billion dollars: Princeton University
How to win a close game: New York Jets
How to be good: The Good Diner
How to run a marathon: The Architectural League of New York
How to avoid the obvious: Minnesota Children's Museum
How to be fashionably timeless: Saks Fifth Avenue
How to cross cultures: New York University Abu Dhabi
How to behave in church: The Cathedral Church of St. John the Divine
How to disorient an architect: Yale University School of Architecture
How to put a big sign on a glass building without blocking the view: The New York Times Building
How to make a museum mad: Museum of Arts and Design
How to judge a book: Covers and Jackets
How to make a mark: Logotypes and Symbols
How to squash a vote: The Voting Booth Project
How to travel through time: Lever House
How to pack for a long flight: United Airlines
How to have fun with a brown cardboard box: Nuts.com
How to shut up and listen: New World Symphony
How to top the charts: Billboard
How to convince people: Ted
How to get where you want to be: New York City Department of Transportation
How to investigate a murder: A Wildernes of Error
How to be who you are: Mohawk Fine Papers
How to get the passion back: American Institute of Architects
How to make news: Charlie Rose
How to set a table: The restaurants of Bobby Flay
How to survive on an island : Governors Island
How to design two dozen logos at once: MIT Media Lab
How to save the world with graphic design: The Robin Hood Foundation's Library Initiative
Summary
This is a monograph, manual and manifesto by one of the world's leading graphic designers. Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The 35 projects Bierut presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over 30 years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world. Inspiring, informative and authoritative, How to ... is set to be the bible of graphic design ideas.
23.00 GPH DSN (10-204-3)
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