208 pages : illustrations ; 23 cm
Includes bibliographical references (page 202-203) and index.
Part One: Principles
Chapter One: Research and Concepts
Basics of research -- Linear reasoning/lateral thinking -- Exploratory drawing -- Visualizing ideas -- Theories of image and text -- Audiences, markets, and concepts -- Scheduling, organzing, and finalizing -- Chapter 1: Assignments
Chapter Two: Fundamentals of Composition
Basics of Composition -- Form and space -- Symmetry/asymmetry -- Basic principles of design layout -- Styles of layout -- Pace and contrast -- Size and format -- Identity and extended systems -- Photography and illustration -- Chapter 2: Assignments
Chapter Three: Fundamentals of Typography
Typography and meaning -- The anatomy of type -- Understanding and selecting typefaces -- Spacing -- Readability and legibility -- Typographic emphasis and hierarchy -- Typographic rules/boxes and ornaments -- Text as image -- Chapter 3: Assignments
Chapter Four: Fundamentals of Color
Color terminology -- Color legibility, contrast, and harmony -- Color associations -- Color as information -- Chapter 4: Assignments
Part Two: Practice
Chapter Five: Tools and Technologies
Photography basics and sourcing images -- Page-assembly programs -- Photoshop -- Illustrator -- Animate and After Effects -- Chapter 5: Assignments
Chapter Six: Print Production and Presentations
Preparing files for print -- Creating a convincing presentation -- Paper stocks and finishing -- Printed color -- Print media -- Digital printing -- Correcting color proofs and press check -- Chapter 6: Assignments
Chapter Seven: Web Design
Projected development process overview -- Project structures -- Web tools -- Initial consultations -- Information architecture (IA) -- Flowcharts and wireframes -- Common elements of a web layout -- Designing for the web -- Mobile application design -- Working with content management systems -- Banner ad design -- Search engine optimization (SEO) -- Online portfolios -- Chapter 7: Assignments
Chapter Eight: Expert Paths
'Graphic Design School' provides a comprehensive introduction to visual design for modern media. From the fundamentals of design to advanced techniques and problem solving, this book is packed with practical advice and tutorials for a broad range of applications in any media. This updated sixth edition features a wealth of new guidance that reflects the evolution of the field, including extensive discussion of digital design and resourcing. New discussion tackles User Experience and User Interface Design, plus the latest tools, requirements, and resources for designing for the web, mobile apps, social media, and more. Updated assignments reflect the latest graphic design processes and guide students through the transition from simple solutions to starter portfolio pieces, while full-color illustrations, case studies, and designer biographies bring real-world perspective to this complex, multi-faceted skill.
48.00 GPH DSN (10-204-3)
Stewart, Sandra, author.
Vickress, Abbie, author.
principles and practice of graphic design