xxiv, 260 p. : col. ill. ; 23 cm.
"Learn to design the ideal business page; integrate Facebook with your blog and website; generate traffic with check-in deals and sponsored stories; increase attention with events and custom apps; study the successful tactics of more than a dozen businesses"--P.  of cover.
Web resources: p. 237-241.
Ch.1 Learning Facebook basics
Ch.2 Designing a business page
Ch.3 Drawing more people to your page
Ch.4 Making moeny on Facebook
Ch.5 Boosting your website with Facebook
Ch.6 Creating Facebook events
Ch.7 Using Facebook to generate local store foot traffic
Ch.8 Catching media attention using Facebook
Ch.9 Leveraging Facebook as a platform
Ch.10 Creating and using Facebook apps
Ch.11 Learning lessons from real businesses
The power of Facebook is pretty awesome. Your customers are there, hanging out with other, chatting about where they shop, what they're lookng for, and what businesses they recommend. With the right Facebook presence, you can engage them through conversation, video, relevant messages, events, and other value-added content. And not only is Facebook the place to communicate with you customers, it's where they communicate with each other - and with you. Here's what every busy small-business person needs to maximize the business power of Facebook.
19.00 BUS MGMT (10-102-3) MKTG (10-104-3)
Small business marketing