224 p. 21 cm.
Part I: What is a business plan and why you need one
Ch.1 What is a business plan?
Ch.2 Igniting that spark of creativity: Your vision
Part II: Read, set - PLAN!
Ch.3 History and background
Ch.4 Products and services
Ch.5 Business model demystified
Ch.6 Your target market(s)
Ch.7 Analysis of your competition - and how to beat them
Ch.8 The marketing plan: Strategies and tactics
Ch.9 Implementation of marketing media and methods
Ch.10 Management team, staffing, and facilities
Ch.11 Risks, opportunities, and exit strategy
Part III: Number crunching: Somebody's got to do it
Ch.12 Your vision expressed in numbers
Ch.13 Forecesting tips
Part IV: The morning after: What to do with your business plan
Ch.14 Is your plan ready for prime time?
Ch.15 It's show time
Ch.16 Putting the plan to good use
Ch.17 The final words
Planning is essential to creating a competitive advantage for your small business, and properly done, it can actually be fun. That is the message of this thorough guide, written in easy-to-follow, nontechnical language that you don’t need an MBA to understand. In what areas will your business specialize? What are some of the resources you will need, and challenges you will face? How much do you want your company to grow? Once you have established a vision of your business’s future, you will be on your way to making it a reality.
15.00 BUS MGMT (10-102-3)