xxxiii, 702 p. : ill. (chiefly col.), col. maps ; 28 cm.
Includes bibliographical references and index.
Unit 1: Entrepreneurial pathways
Ch.1 Entrepreneurs recognize opportunities
Ch.3 Finding opportunity in an existing business
Unit 1 Case Study: FastSigns
Ch.4 The business plan: Road map to success
Ch.5 Creating business from opportunity
Unit 2 Who are your customers?
Unit 2 Case Study: Nicole Miller Company --
Unit 3: Integrated marketing
Ch.7 Developing the right marketing mix and plan
Ch.8 Pricing and credit strategies
Ch.9 Integrated marketing communications
Ch.10 Marketing globally
Ch.11 Smart selling and effective customer service
Unit 3 Case Study: Ken Done Studios --
Unit 4: Show me the money: Finding, securing, and managing it
Ch.12 Understanding and managing start-up, fixed, and variable costs
Ch.13 Using financial statements to guide a business
Ch.14 Cash flow and taxes
Ch.15 Financing strategy: Debt, equity, or both?
Ch.6 Exploring your market
Unit 4 Case Study: Bridgecreek development --
Unit 5: Operating a small business effectively
Ch.16 Addressing legal issues and managing risk
Ch.17 Operating for success
Ch.18 Location, facilities, and layout
Ch.19 Human resources and management
Unit 5 Case Study: Mo's Chowder
Unit Leadership, ethics, and exits
Ch.20 Leadership and ethical practices
Ch.21 Franchising, licensing, and harvesting: Cashing in your brand
Unit 6 Case Study: Avocent
Written by award-winning experts, Steve Mariotti and Caroline Glackin, 'Entrepreneurship and Small Business Management' presents complex economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture–from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process–discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.
113.00 BUS MGMT (10-102-3)
Entrepreneurship and small business management