xvii, 526 p. : ill. ; 23 cm.
Section I: Starting Your Business
Section III: Growing Your Business
Section II : Running Your Business
"The Small Business Bible, 2E is a comprehensive, easy-to-read, A-to-Z library of everything a small business owner might need to start and succeed in business. It teaches new entrepreneurs what works, and what does not, while giving them scores of tips, hints, insider information, and successes secrets. The essence of the 2nd edition will be to update and greatly expand the book, making it friendlier to the more experienced entrepreneur while still helping the new small business person. The book will be divided into three sections: Part I: Starting Your Business, Part II: Running Your Business, and Part III: Growing Your Business. Some chapters will be updated, and 17 new chapters will be added. New chapters include, but are not limited to: The Green Business, Top Technology Tips, Advertising II: Advanced Advertising (mostly online), Marketing II: Advanced Marketing (mostly online), Developing New Channels and Multiple Profit Centers, and E-Commerce" --Publisher description.
15.00 SM BUS EP (31-145-1)