Microsoft Access small business solutions : state-of-the-art database models for sales, marketing, customer management, and more key business activities / Teresa Hennig ... [et al.]
Book | Wiley | 2010
Available at Gateway-Elkhorn Campus General Collection (QA 76.9 D3 M5.3 2010)

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Gateway-Elkhorn Campus General Collection QA 76.9 D3 M5.3 2010 Available
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xlvi, 744 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)
Pt. 1: Introduction and basic concepts
Overview and road map -- Elements of a Microsoft Access database -- Relational data model
Pt. 2: Dealing with customers and customer data
People, organization, addresses -- Customer relationship management -- Marketing -- Sales
Pt. 3: Producing and tracking the goods & services
Production and manufacturing -- Inventory management Services
Pt. 4: Tracking and analyzing financial data
Accounting systems: requirements and design -- Accounting: budgeting, analysis, reports
Pt. 5: Independent areas
Managing memberships -- Implementing the models -- SQL server and other external data sources Appendix A: Field properties -- Appendix B: Relationships, joins, and nulls -- Appendix C: Resolving relationship triangles -- Appendix D: Measures: financial and performance -- Appendix E: References and resources -- Appendix F: What's on the CD-ROM
Pt. 6: Bonus material (CD only)
Knowledge: intellectual property, structural capital, and intellectual capital -- Database and business terms -- Gathering requirements -- Data warehousing concepts -- Database platforms
32.00 BUS ED GEN (99-BEG-9)
Added Author
Hennig, Teresa, 1958-
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