Small business management : an entrepreneurial emphasis
Book | Thomson/South-Western | 2006 | 13th ed. / Justin G. Longenecker ... [et al.].
Available at Gateway-Racine Campus General Collection (HD 62.7 L6.6 2006)

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Gateway-Racine Campus General Collection HD 62.7 L6.6 2006 Available
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Edition
13th ed. / Justin G. Longenecker ... [et al.].
Description
xx, 636 p. ; : col. ill., col. map ; 29 cm. + 1 CD-ROM (4 3/4 in.)
Note
Rev. ed. of: Small business management / Justin G. Longenecker, Carlos W. Moore, J. William Petty. 12th ed. c2003.
Passcard for access to free 4-month subscription to InfoTrak inserted before title page.
Accompanying CD has "Tools for preparing a simplified business plan."
Various multi-media instructional materials are available to supplement the text.
Bibliography
Includes bibliographical references (p. 601-610) and index.
Contents
The entrepreneurial life
Entrepreneurial integrity: a gateway to small business opportunity
Getting started
Franchises and buyouts
The family business
The business plan: visualizing the dream
The marketing plan
The human resource plan: managers, owners, allies, and directors
The location plan
The financial plan, part 1: projecting financial requirements
The financial plan, part 2: finding sources of funds
The harvest plan
Customer relationships: the key ingredient
Product and supply chain management
Pricing and credit decisions
Promotional planning
Global marketing
Professional management in the entrepreneurial firm
Managing human resources
Managing operations
Managing risk
Managing assets
Evaluating financial performance
Summary
Overview Small Business Management: An Entrpreneurial Emphasis has been the best-selling small business management text for more than three decades, helping to guide generations of readers into the ranks of business owners and entrepreneurs. The authors' diverse academic backgrounds in management, marketing and finance bring a balanced approach to covering all aspects of starting and running a small business. Adopters praise the text edition after edition for its timely coverage, enjoyable and practical presentation, interesting examples, and its wealth of additional resources.
151.00 SM BUS EP (31-145-1)
Subject
Added Author
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Longenecker, Justin G. (Justin Gooderl), 1917-2005. Small business management.
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