Entrepreneur magazine's ultimate small business marketing guide : 1500 great marketing tricks that will drive your business through the roof / James Stephenson
Book | Entrepreneur Press | 2003
Available at Gateway-Elkhorn Campus General Collection (HF 5415 S7.64 2003)
xviii, 475 p. : ill. ; 28 cm.
Includes bibliographical references and index.
Research, planning, and competition
Advertising, direct marketing, and telemarketing
Networking and referral
Web site and online
Trade show and seminar
The most authoritative and comprehensive marketing book available, the Guide is packed with marketing tricks and secrets that top business and sales professionals use daily to devour competition, close more sales, win new customers, and keep them coming back. It was developed for small-business owners who are looking for cost-effective ways, both innovative and time-tested, to market their businesses, products and services. In addition to chapters on research, planning, competition, customer service, advertising, direct marketing, networking, Web sites and many other topics, Stephenson's meaty volume provides hundreds of handy online resources, checklists and sample forms. And it's written in a straightforward, jargon-free style that's easy to understand and put into practice.
21.00 MKTG (10-104-3)
Ultimate small business marketing guide