How to open a financially successful specialty retail & gourmet foods shop : with companion CD-ROM / Sharon Fullen and Douglas R. Brown
Book | Atlantic Pub. Co. | 2004
Available at Gateway-Racine Campus General Collection (HD 62.5 B7.6 2004)

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Gateway-Racine Campus General Collection HD 62.5 B7.6 2004 Available
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Description
286 p. : ill. ; 21 cm. + 1 CD-ROM (4 3/4 in.)
Contents
Starting your own gourmet store
Launching your business
The basics of buying a gourmet shop
How to invest in a franchise
Planning for success : writing a business plan
Launching your business : pre-opening activities
Successful employee relations and labor cost controls
Your customers
Marketing your business
Public relations : how to get customers in the door with little cost
Choosing your sales mix
Equipping your store
Public areas of your store
Back-of-the-store work areas
Creating a safe and productive business
Your store staff
Purchasing
Cash flow
Financial management and budgeting
Basic cost for retail operations
Controlling your labor costs
Leaving your retail business
Resources
Summary
The $20 billion gourmet market is nearly recession-proof. In fact, experts indicate that gourmet products actually do better in uncertain times like these as consumers seek out affordable luxuries. If you plan to open a specialty retail store, or perhaps a small store inside an existing retail space then this book is a must. Although gourmet foods command a price double and up to ten times higher than that of grocery store brands, there are those consumers that are content and look to pay a premium price for premium items. This book shows how, with minimal effort and a small investment compared to other food businesses, how you can start your own specialty retail store and be highly profitable!
36.00 FD MGMT (10-316-1)
System Details
System requirements for accompanying CD-ROM: Computer capable of reading Microsoft Word format documents.
Subject
Added Author
Brown, Douglas Robert, 1960-
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